Advertise in "The Highlander Magazine"

Published by Scots…for Scots…The Highlander has been producing results for advertisers for four decades.

The Highlander is published seven times annually: January, March, April (Directory issue), May, July, September and November. Each issue reaches more than 100,000 readers and buyers of Scottish goods and services.

DISPLAY ADVERTISING RATES

One-time and multiple issue contract rates in US dollars.


	Cost per issue
	1X	2X	4X	7X

Full page	$840	800	720	560
2/3 page	575	550	490	390
1/2 page island	525	500	450	355
1/2 page (Horizontal)	460	435	390	310
1/3 page*	400	380	340	290
1/6 page	300	285	255	200
1/12 page	200	185	165	130
1" Display Ad**	100	100	100	100

* 1/3 page may be square or vertical.
** No discounts apply.

PUBLICATION DATES


Cover Date	Contract Due Date	Camera Ready Copy Deadline

Jan/Feb	Nov. 7	Nov. 21
Mar/Apr	Jan. 7	Jan. 21
April Directory	Feb. 7	Feb. 21
May/June	Mar. 7	Mar. 21
July/Aug	May 7	May 21
Sept/Oct	July 7	July 21
Nov/Dec	Sept. 7	Sept. 21

COLOR SPECIFICATIONS

Four color is available on full pages, 2/3 pages and 1/2 pages only, for a per issue printer's surcharge of $500. Surcharge for a second ad, same issue, is $250.

AD SIZES


	Size in Inches
	W	H

Spread*	15 1/4"	10"
Full Page	7 1/8"	10"
2/3 Page	4 5/8"	10"
1/2 Page Island	4 5/8"	7"
1/2 page (Horizontal)	7 1/8"	4 7/8"
1/3 Page (Vertical)	2 1/4"	10"
1/3 Page (Square)	4 5/8"	4 7/8"
1/6 Page (Vertical)	2 1/4"	4 7/8"
1/6 Page (Horizontal)	4 5/8"	2 1/4"
1/12 Page	2 1/4"	2 1/4"

* For spreads, all live matter should be 11/16" from gutter. All borders must fit within ad size measurements.

FURTHER INFORMATION

For new advertisers and advertising agency orders, payment must accompany contract.

For further information on ad production requirements, circulation, classified ad rates, etc. contact:

Irene Berry
THE HIGHLANDER
87 Highland Avenue
Hull, MA 02045
USA
Tel. (781) 925-0600
Fax (781) 925-1439
email: advertising@highlandermagazine.com