Published by Scots…for Scots…The Highlander has been producing results for advertisers for four decades. The Highlander is published seven times annually: January, March, April (Directory issue), May, July, September and November. Each issue reaches more than 100,000 readers and buyers of Scottish goods and services. DISPLAY ADVERTISING RATES One-time and multiple issue contract rates in US dollars.      Cost per issue 1X 2X 4X 7X Full page $840 800 720 560 2/3 page 575 550 490 390 1/2 page island 525 500 450 355 1/2 page (Horizontal) 460 435 390 310 1/3 page* 400 380 340 290 1/6 page 300 285 255 200 1/12 page 200 185 165 130 1" Display Ad** 100 100 100 100 * 1/3 page may be square or vertical. ** No discounts apply. PUBLICATION DATES Cover Date Contract Due Date Camera Ready Copy Deadline Jan/Feb Nov. 7 Nov. 21 Mar/Apr Jan. 7 Jan. 21 April Directory Feb. 7 Feb. 21 May/June Mar. 7 Mar. 21 July/Aug May 7 May 21 Sept/Oct July 7 July 21 Nov/Dec Sept. 7 Sept. 21 COLOR SPECIFICATIONS Four color is available on full pages, 2/3 pages and 1/2 pages only, for a per issue printer's surcharge of $500. Surcharge for a second ad, same issue, is $250. AD SIZES      Size in Inches W H Spread* 15 1/4" 10" Full Page 7 1/8" 10" 2/3 Page 4 5/8" 10" 1/2 Page Island 4 5/8" 7" 1/2 page (Horizontal) 7 1/8" 4 7/8" 1/3 Page (Vertical) 2 1/4" 10" 1/3 Page (Square) 4 5/8" 4 7/8" 1/6 Page (Vertical) 2 1/4" 4 7/8" 1/6 Page (Horizontal) 4 5/8" 2 1/2" 1/12 Page 2 1/4" 2 1/4" * For spreads, all live matter should be 11/16" from gutter. All borders must fit within ad size measurements. FURTHER INFORMATION For new advertisers and advertising agency orders, payment must accompany contract. For further information on ad production requirements, circulation, classified ad rates, etc. contact: Neill Kennedy Ray THE HIGHLANDER 87 Highland Avenue Hull, MA 02045 USA Tel. (781) 925-0600 Fax (781) 925-1439 email: nray@highlandermagazine.com

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