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To advertise in the highlander

Published by Scots…for Scots…The Highlander has been producing results for advertisers for four decades.

The Highlander is published seven times annually: January, March, April (Directory issue), May, July, September and November. Each issue reaches more than 100,000 readers and buyers of Scottish goods and services.

DISPLAY ADVERTISING RATES
One-time and multiple issue contract rates in US dollars. M/A 97: Sir Walter Scott
* * * * *

     Cost per issue
1X 2X 4X 7X

Full page $840 800 720 560
2/3 page 575 550 490 390
1/2 page island 525 500 450 355
1/2 page (Horizontal) 460 435 390 310
1/3 page* 400 380 340 290
1/6 page 300 285 255 200
1/12 page 200 185 165 130
1" Display Ad** 100 100 100 100

* 1/3 page may be square or vertical.
** No discounts apply.

PUBLICATION DATES
* * *

Cover
Date
Contract
Due Date
Camera Ready
Copy Deadline

Jan/Feb Nov. 7 Nov. 21
Mar/Apr Jan. 7 Jan. 21
May/June Mar. 7 Mar. 21
July/Aug May 7 May 21
Sept/Oct July 7 July 21
Nov/Dec Sept. 7 Sept. 21

COLOR SPECIFICATIONS
Four color is available on full pages, 2/3 pages and 1/2 pages only, for a per issue printer's surcharge of $500. Surcharge for a second ad, same issue, is $250.

AD SIZES
* * *

     Size in Inches
W H

Spread* 15 1/4" 10"
Full Page 7 1/8" 10"
2/3 Page 4 5/8" 10"
1/2 Page Island 4 5/8" 7"
1/2 page (Horizontal) 7 1/8" 4 7/8"
1/3 Page (Vertical) 2 1/4" 10"
1/3 Page (Square) 4 5/8" 4 7/8"
1/6 Page (Vertical) 2 1/4" 4 7/8"
1/6 Page (Horizontal) 4 5/8" 2 1/2"
1/12 Page 2 1/4" 2 1/4"

* For spreads, all live matter should be 11/16" from gutter. All borders must fit within ad size measurements.

FURTHER INFORMATION

For new advertisers and advertising agency orders, payment must accompany contract.

For further information on ad production requirements, circulation, classified ad rates, etc. contact:

THE HIGHLANDER
87 Highland Avenue
Hull, MA 02045
USA
Tel. (781) 925-0600
Fax (781) 925-1439
email:


The Highlander
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